The trick to getting the most out of Halloween is to plan way ahead -- and plan to feature items that set you apart. That's what in-store bakery executives told SN this month in a spot check of retailers' Halloween marketing strategies. Retailers said that thinking about the holiday early has enabled them to get specialty packaging in, make deals with other departments for cross-merchandising, and carve out places in the store for secondary displays. For one retailer, it means bringing in ...

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