The demand for quick, convenient food has been a boon for the frozen handheld-snack category. Items like pocket sandwiches, burritos and other ethnic sandwiches; breakfast sandwiches; pizza snacks; poppers; and hors d'oeuvres have experienced substantial -- and in some cases even double-digit -- dollar volume increases, according to data from Information Resources Inc., Chicago. Sales of frozen appetizers/ snacks jumped 10.6% to $373 million for the 52-week period ended Dec. 7, 1997, while ...
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