Supermarkets generally are doing a good job handling the vast variety in the moisturizer lotion category. It has become an over-crowded field with added ingredients -- alpha hydroxides, vitamins, proteins, sun protection -- and enhanced formulations for specific skin types. Retailers are making room on their already tight shelves for yet another new entry, an anti-bacterial lotion from Bristol-Myers Squibb's brand Keri, which is expected to create a segment within the category as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.