WEST FALMOUTH CROSSING, Maine -- Hannaford Bros. rang up record sales at a new store here one sunny Saturday when it gave away 25,000 pounds of lobster to a seemingly never-ending wave of customers. Lobster Day at Hannaford was the talk of the town, and that's precisely what company officials at the chain had in mind when they decided to launch such a dramatic promotion. Headquartered in Scarborough, Maine, Hannaford recently became a division of Delhaize America, Salisbury, N.C. Retail ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.