At one time, endcaps were a destination. Today, retailers concede this prime real estate has evolved into more of a crossroads -- between departments, between categories, and even between competing products. The contradictions and lack of focus have hurt the endaisle's vitality. Seeing this, retailers and manufacturers are experimenting with new strategies in an attempt to generate renewed consumer interest. Adams Food Stores, Cheshire, Conn., over the past three years has moved to themed ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.