In the era of solution selling, there is more than one solution when it comes to merchandising the synergistic categories film and batteries. Placing film, cameras and batteries together on a one-stop island display appears to be a no-brainer in spawning greater impulse sales. However, retailers interviewed by SN approach the categories using various philosophies. Perhaps the best approach is a combination of solution selling, in-line displays and impulse shippers. Wegmans Food Markets, ...

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