The flood of line extensions and packaging innovations in the carbonated soft drink category has kept retailers busy with new product cut-ins, additional point-of-purchase ad materials and private-label changes. While some retailers say the new products have generated more consumer interest, others would like to see more growth. Food Lion, Salisbury, N.C., is still evaluating how the new introductions are affecting consumer purchase behaviors. But preliminary results show only slight ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.