Speakers at meat industry conferences keep saying that the time is nigh for branding to transform the fresh meat case. Maybe so, but to a lot of retailers it seems that a brand is a brand is a brand -- and by any name, the branding concept still means a lot of different things to different people. Meat merchandisers across the country said that beyond the clear success of branding in poultry, the current status of brands is still a subjective matter -- and for now, at least -- tied to ...

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