The ideal frequent shopper program remains an elusive goal. Despite numerous frequent shopper pilot programs that document increased sales, profit margin and customer loyalty, retailers and wholesalers acknowledge they are just beginning to learn what works. The formula for frequent shopper program success is unique to each retailer and is influenced by a myriad of factors, from pricing strategy and market share to the complex business of managing a massive data base of shopper purchasing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.