NEW YORK - Hundreds of retailers have entered a display contest sponsored by Hass Avocados From Mexico and have rallied behind a first-ever Hass-sponsored NASCAR team. The contest and sponsorship are both orchestrated by marketing company Preston Tully Group, Garden City, N.Y. The next race will take place in Richmond, Va., on Sept. 8, with driver Dave Blaney at the wheel of the sponsored car. "To my knowledge, this year is the first time any fresh produce item has been a sponsor of a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.