In the late 1950s, supermarket health-and-beauty-care sections had few cosmetics, a thin stock of hair care and personal care products, and over-the-counter remedies were virtually nonexistent. In fact, drug remedies were strictly limited to the drug store channel. Today, the wealth of HBC products, the inclusion of related categories like whole health and pharmacy, and retailers' recognition of the category's significance propelled store size to greater length. The evolution of HBC as a ...

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