CINCINNATI -- Backed by a $100 million advertising campaign, Procter & Gamble's new over-the-counter analgesic Aleve is expected to hit supermarket shelves June 13, retailers said. While only about half of the retailers polled by SN had received a specific presentation about Aleve from P&G, most of them said they felt Aleve could help spur analgesic sales to new heights at food retail in 1994. The supermarket trade has been abuzz about Aleve since Jan. 11, the date the Food and Drug ...
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