Health and beauty care is becoming a popular target in the expansion of supermarket private-label lines. The primary reasons for this heightened activity are the potential for increased gross profit, growing consumer confidence in the quality of private-label lines and less direct competition from other retailers on an item-for-item basis. "The expansion of HBC private label is becoming increasingly important at our stores," said Jim McCarty, HBC buyer for Brookshire Grocery Co., Tyler, ...

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