H.E. BUTT GROCERY ral H-E-B stores, including a standard version, a Marketplace format, a new supercenter-type format and a smaller neighborhood store. In each format, the baby aisle was located in the nonfood section, usually near feminine hygiene. In virtually every category, H-E-B has a private-label product. In one of its newer, larger stores, diapers were displayed on five shelves in 24 feet of linear space. H-E-B gives its store-brand diapers strong exposure by placing them next to ...

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