H.E. BUTT GROCERY ral H-E-B stores, including a standard version, a Marketplace format, a new supercenter-type format and a smaller neighborhood store. In each format, the baby aisle was located in the nonfood section, usually near feminine hygiene. In virtually every category, H-E-B has a private-label product. In one of its newer, larger stores, diapers were displayed on five shelves in 24 feet of linear space. H-E-B gives its store-brand diapers strong exposure by placing them next to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.