The impulse nature of nonfood and its often long buying cycle raise questions about the viability of nonfood products sold through the evolving consumer-direct home-shopping channel. There is little doubt that buying merchandise direct through electronic media will eventually have an effect on supermarkets' future business, especially with chains and wholesalers like Byerly's, Shaw's Supermarkets, Quality Food Centers, Hannaford Bros., Randalls, Vons' Pavilion stores, Stop & Shop, ...

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