Microbrews are showing big muscle in the beer aisle. According to retailers, microbrews -- all-malt specialty beverages often manufactured in small batches by small local breweries -- are exhibiting phenomenal growth, with no end in sight. Even better, their hefty price rings and high margins are breathing new life into the beer category. As an added bonus, they are attracting upscale consumers to the aisle without siphoning off many sales from the traditional, domestic, high-volume brews. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.