If the soup category was a television serial, the latest cliffhanger might go something like this: Is this the end of soup concentrates? Will no-fat soup slip off its growth perch? Can soup survive the dastardly summer heat? While the questions are presented dramatically to ensure that viewers "tune in" next time, the answers are less theatrical. In order, they are: Maybe. Perhaps. Good chance. That's because the soup category is changing. "Consumers have been moving over to healthier ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.