OKLAHOMA CITY -- At J.B. Pratt Foods here, "healthy" and "heartland" are a winning combination. Four "Wellmarket" units in this nine-store chain stock natural and organic products throughout the store. A factor in the chain's success is that J.B. Pratt, owner and chief executive officer, uses micromarketing to carefully craft each Wellmarket unit. Moreover, in the last eight years the CEO, who is also a licensed M.D. and health advocate, has created a multifaceted consumer education ...

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