A proliferation of stockkeeping units is enabling better-for-you frozen dinners to command a healthy amount of space -- from 25% to 50% -- in the dinner/entree category. Brand leaders like Lean Cuisine and Healthy Choice continue to expand their offerings, while smaller companies like Amy's and Cascadian Farm, formerly catering only to the hard-core healthy niche, have found their way into mainstream freezers. ConAgra recently launched a low-fat vegetarian line under the auspices of Golden ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.