Supermarkets are mining the publication field to satisfy their shoppers insatiable hunger for health-related information. Even though there is no shortage of information on these topics, it seems consumers can't get enough of it. "Health magazines are ripe for cultivation and a strong category with especially good growth in supermarkets,"said Bill Kidd, executive vice president of Bay News, Portland, Ore., which services supermarket chains such as Albertson's. Over the last 15 years, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.