Is New Age reaching middle age? In the beverage aisle, the New Age category -- home of Snapple, SoBe and other tea-juice alternatives to traditional carbonated soft drinks -- has lost some of its youthful edge in recent years. Growth isn't as rapid as it once was, and brands are beginning to mature and behave under the watchful eye of corporate parents. Manufacturers continue to offer a myriad of new products in this area, and trends in health and wellness seem to bode well for the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.