Tea is getting an image makeover, thanks in part to the fast-growing ready-to-drink segment. Dollar sales in food, drug and mass merchants, excluding Wal-Mart Stores, rose 13.3% from 2002 to 2004, nearly twice as fast as overall tea sales, according to Mintel International Group. "Ready-to-drink tea is a growing category that's really taken off in the past year," said Rick Vernon, chief executive officer of West Point Market, a single, upscale store in Akron, Ohio. He estimated RTD tea ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.