Supermarket in-store bakeries are facing their own kinds of category-killers lately, but rather than getting burned from the heat of extra competition, they are learning how to use the challenge to their advantage. Freestanding retail bake shops that specialize in trendy and strong-selling segments such as bread, bagels and doughnuts are proliferating fast. Indeed, some industry observers say that in sheer numbers alone, the specialty retail segment of fresh-baked goods could soon overtake ...

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