WHITE PLAINS, N.Y. -- Heineken U.S.A. here is making its presence felt in Hispanic communities along the East Coast with a new Hispanic tag line and marketing program created specifically for the Latino market. According to a Heineken press release, the $11 million campaign includes three 30-second television commercials that air on both national and local Spanish-language stations in New York; Orlando, Fla.; Philadelphia; Providence, R.I.; Boston; and Hartford, Conn. The commercials ...
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