NEW YORK -- Heinz this week will release a consumer-education brochure on lycopene that will go to food retailers through Heinz' sales force, Heinz' director of corporate nutrition, Dr. David Young, told SN during a recent luncheon. The 10-page piece includes recipes using canned tomatoes. Functional foods and how to market them brought Young here last month to tell 140 attendees at an Advertising Club of New York lunch about lycopene, a proven cancer-fighting antioxidant found in abundance ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.