PITTSBURGH -- H.J. Heinz Co. here is expanding its test of Heinz Hot Ketchup with McIlhenny Tabasco sauce, in selected markets. Plans call for a national rollout of the co-branded product, according to Todd Phillips, product manager in the retail marketing division at Heinz. "Hot foods are really popular and growing. Heinz is an all-American company known for basic ketchup, not hot sauce. What could we do to make it hot and make the consumer recognize it as hot?" he said. "The first thing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.