CHICAGO -- Helene Curtis here is making a run for a share of the baby care category with the rollout of a new line of Suave Baby Care products later this month.
The line of baby products includes shampoos, powders, oil, lotion, baby bath and wipes and will be priced 25% less than the leading brand, said the company.
The entry, and a response from Johnson & Johnson, the category leader, should bump up the level of advertising and promotion. Consumer products analysts said, however, that ...
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