Supermarkets are homing in on what might be called the category fighters in the nonfood grocery business. These are the feisty nonfood segments such as the traditional stick goods and kitchen domestics, or hot licensed children's goods that are consistent in producing profitable impulse sales with good turn rates at food stores. Retailers such as A&P, Big Y Foods and Carr Gottstein Foods have evaluated these sections closely and have found that such categories can be merchandised as a ...

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