JAKARTA, Indonesia -- One of the fastest growing supermarket chains in this city of more than 8 million is HERO. Indeed, the gold lettering of the name HERO (pronounced "hairo") on stores is fast making it synonymous with "supermarket." Since the first HERO opened in 1971, a modest 2,500-square-foot shop in southern Jakarta, the chain has expanded steadily and now numbers 49 outlets. But HERO is hardly alone. As oil-rich Indonesia moved into the first flushes of modernization and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.