Gone are the days when consumers viewed private-label poultry as their last choice. Today, supermarkets are giving national poultry manufacturers a run for their money, with upgraded private-label options that boast quality as good as, if not better than, the national brands. "In recent years, we have added many new varieties of boneless breast and thigh meats such as fillets, cutlets, tenderloins and stir-fry chicken, to name a few," said Maria Brous, spokeswoman for Publix Super Markets, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.