Pasta sauce sales just keep bubbling along. A host of superpremium sauces using fresh tomatoes, imported olive oil and chunks of fresh vegetables as their key ingredients have become the driving force in the category, bringing sales from a simmer to a boil. Consumers like the rich, homemade taste these sauces deliver, while retailers like the higher margins and price tags they bring to the shelves. While traditional pasta sauces are often offered as loss leaders selling for well under $1, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.