Buy one, get one free! It takes more than a price promotion to be successful in grocery retailing, according to experts familiar with the challenges of in-store merchandising. The right product has to be in the right place on the shelf. New products sometimes must be cut in quickly to coincide with a media schedule because shoppers expect to find the product. Above all, stock-outs must be prevented. Welcome to the world of merchandising services where delivering products to the shelf ...

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