COLUMBUS, Ohio -- Hills Market here doubled its prepared foods sales when it added variety and brought them out of the corner and into the spotlight. Previously, the prepared foods items had occupied a 12-foot refrigerated case late in the store traffic pattern. Now, they're in a more prominent 20-foot case against the back wall, in-line between meat and seafood and the service deli counter. "We're selling the idea of a whole meal by doing this," said Todd Kerscher, owner of Hills and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.