ACNielsen, Schaumburg, Ill., has done a two-pronged study showing that, contrary to popular food retailer opinion, Hispanic shoppers buy more of certain frozen products than do the general market shoppers. In addition, delving more deeply into Homescan results, the study shows that, in general, the more acculturated they are, the more likely Hispanics are to purchase frozen foods. With the researcher's Scantrack ethnic service, stores are clustered in areas with a 50% or greater Hispanic ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.