ACNielsen, Schaumburg, Ill., has done a two-pronged study showing that, contrary to popular food retailer opinion, Hispanic shoppers buy more of certain frozen products than do the general market shoppers. In addition, delving more deeply into Homescan results, the study shows that, in general, the more acculturated they are, the more likely Hispanics are to purchase frozen foods. With the researcher's Scantrack ethnic service, stores are clustered in areas with a 50% or greater Hispanic ...

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