WINSTON-SALEM, N.C. - Hispanics use fewer coupons than the general population because many promotions aren't geared to product categories they buy, according to preliminary findings of a study on minority couponing trends. First-generation immigrants seek out perishables, but relatively few coupons are dropped in these categories, said Anne Brumbaugh, assistant professor of marketing, Wake Forest University's Babcock Graduate School of Management in Winston-Salem, N.C. Brumbaugh is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.