ATLANTA -- A concise marketing plan can secure the cooperation -- from top management on down to store-level -- that's needed to launch a meals program. That's what consultant Ed DeLuca, who is a former KFC executive, restaurateur and founder of DeLuca Inc., Middlebury, Conn., told attendees at the HMR Summit '99 conference here last month. Boiling down goals and strategies to a few pages that every department head can hold in his or her hand -- or view on a computer screen -- can ...
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