ATLANTA -- Chefs and in-your-face cooking can go a long way toward winning the consumer's trust in supermarket prepared food, one speaker at HMR Summit '99 said. Marty Tarabar, food-court manager for 30-unit Genuardi's Family Markets, Norristown, Pa., told attendees at the HMR event here earlier this month that the biggest challenge for supermarkets is to earn the confidence customers already have in restaurant fare. "We need to show the consumer what fresh-food preparation really looks ...

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