When it comes to film sales, few retailers can ignore the built-in incentive for shoppers to buy for the holidays. This undoubtedly is the busiest time of the year to move photo supplies, say retailers. The fourth quarter accounts for about 36% of category sales, according to general merchandise buyers and suppliers. The Photo Marketing Association, Jackson, Mich., in its consumer study for 1996, confirms this fact. The study revealed that 35.5% of film for 1996 was purchased in the fourth ...

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