Account-specific promotions tied to Hollywood home-video releases allow retailers to cut through the competitive clutter in the marketplace. It makes perfect sense for chains to piggyback off the thousands of dollars spent by both the studios and their co-promotional partners on big releases. Such efforts have been successfully executed by national and regional mass merchandisers. They give retailers a unique sales position and create added in-store excitement. So far, however, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.