Americans are used to being spoiled with year-round availability of produce. But in the summer, they are reminded that produce can actually be grown nearby, and not only harvested in far-off places. To cash in on this, more and more retailers are bringing local produce into their departments and making a bigger deal out of its very seasonal availability. The merchandisers have discovered that the "local" angle to marketing gives the department a farm-friendly, fresh image. The phenomenon ...

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