Many observers who think about the future of home shopping predict that it will start to really take off four or five years hence, and, during the next five years thereafter, perhaps start to capture 10% or so of all food-at-home dollars. Further, it's generally predicted, most of the home-shopping business will center on products such as grocery staples, paper goods, cleaning supplies and the like. The reasoning is that the home-shopping sector would settle on products that trend toward ...

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