Cross merchandising and new-product lineups are among the new approaches retailers are taking in the spring-cleaning category this season . These new strategies are an effort to head off consumer defection to mass merchandisers, such as Wal-Mart and Target. "Mass merchandisers have made shopping for cleaning supplies an event for the consumer," said Gary Evey, communications manager at Spartan Stores. "Unfortunately, in the case of conventional supermarkets, it's still considered a 'task' ...

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