Beverages are hot, hot, hot. A slew of colorful, uniquely flavored and unusually marketed products have propelled the previously flagging beverage aisle forward with the force of a geyser. While the new entries may not be establishing decade-long dynasties, retailers on both coasts agree that the new influx of products has put the buzz back in the beverage category. "Beverage is definitely a hot category right now, driven by new items and packages. This is the start of what I see to be a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.