Sales continue to grow in prepared holiday meals, as more and more consumers opt to order ready-to-go, traditional dinners for themselves and their holiday guests, instead of spending their days planning menus, assembling ingredients and slaving in the kitchen. In response to this growing need, retailers are placing a greater focus on product quality and variety and increasing their promotional efforts. "Prepared-meal programs are appealing to people with busy lifestyles," said one ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.