The basics in school supplies help supermarkets compete in the back-to-school market. But high-ticket fashion items and licensed products produce profit and growth for them. The hot-ticket, trendy back-to-school items will get a careful look from supermarket buyers attending the School & Home Office Products Association show in New Orleans, Dec. 8 to 10, as they get ready for a new season. SHOPA is expected to draw about 1,000 retail buyers, distributors and manufacturers, and there ...

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