Housewares are growing in supermarkets. Direct evidence of this trend is the emergence of new product segments, such as home-safety and health-related devices; the expansion of aromatherapy candle sections, stand-alone destination pet departments; the merchandising of upscale cookware and kitchen gadgets; and the pairing of food storage containers with home-meal replacement. While housing starts are up, so are sales of traditional and nontraditional housewares categories at supermarkets. ...

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