HICAGO - Supermarkets are not doing enough to make consumers aware that they sell housewares products, said A.J. Riedel, senior partner, Riedel Marketing Group, Phoenix, after a presentation at the International Home and Housewares Show here this month. Riedel coordinates the HomeTrend Influentials Panel, also known as HIPsters, for the International Housewares Association, Rosemont, Ill. When Riedel asked a HIPster panel of consumers where they think first to buy housewares, they seldom ...

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