Private-label baby wipes are prominently displayed in supermarkets in central Florida, and most are placed at eye level. level. During SN's visit, Albertson's wipes sold for $1.99 for 80-count. National brands, which were priced higher, included Chubs Stackables, Wet Ones, Huggies and Luvs. The endcap also features Sesame Street Drypers diapers and Albertson's Pediatric Electrolyte. In Albertson's main baby section, 8 feet are devoted to wipes, with Albertson's wipes again at eye level on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.