We're all familiar with the concept of channel blurring: the phenomenon marked by the seeming propensity of every trade channel to find a way to sell food. It's becoming increasingly evident that there's something similar, albeit unrelated, going on with products. To coin a term, maybe it could be called "function blurring." The idea is that consumers are increasingly moving from a rudimentary outlook concerning the food and nonfood products they purchase -- specifically that products are ...
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