CHICAGO -- Ten Do's and Don'ts for retailers considering sourcing gourmet private label were supplied to SN by Frank Mayes, a consultant here who is a principal in Mayes Consulting. The first three are general admonitions, he said. The next two have to do with developing a focus, and the last five relate to the procurement process. "First, I think that anybody who goes into a program like this has to realize that it's a whole new world," Mayes said. "The retailer must now do the marketing ...
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